Trojan piggy bank
Banco Caja Social is one of Colombia’s largest banks. It’s main goal is to help low income families progress by bringing them into a banking system that they think is not made for them.
Piggy banks have been a fun way of saving money worldwide, but in Colombia it is not about fun, it’s part of the culture of millions of low-income families.
We decided to take advantage of this cultural tradition, turning piggy banks into a direct channel to surprise these families on the most relevan moment of their saving process: right when they are about to use those savings.
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Banco Caja Social
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J. Walter Thompson Colombia
CCO: Rodolfo BorrelCD: Fernando Gómez / Francisco Villa
CW: Fernando Gómez / Miguel Leal
AD: Francisco Villa / Javier Soler
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2017
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Cannes Lions
Shortlist: Media - Use of Ambient Media / Small Scale
Cannes Lions
Shortlist: Outdoor - Small Scale Special Solutions
Festival el Sol
Bronce: Direct - Medios Offline
Festival el Dorado
Bronce: Direct - Medios Alternativos
Shortlist: Direct - Acciones de Marketing Directo para Productos y Servicios
Effie Awards Colombia
Shortlist: Activaciones - Servicios
