I Belong Here
Gen Z don't watch the Olympics. But they should. Because the Olympics is very Gen Z. Cool, but wholesome too. So we showed up the platforms they use, and in the communities they care about: from skating to gaming.
Our campaign reached 129.3 million people. People liked our social content so much, it reached a VTR of 92%. And we drove 1.3m clicks to the Tokyo 2020 website.
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International Olympic Committee and The Coca-Cola Company
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Ogilvy UK, México, Colombia
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2021
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Data & Marketing Association
Silver - Best Use of Social Media
The Olympic Gamers
We reunited Olympic athletes with online gamers on live streams where they could share their experiences around sports, while playing the Tokyo 2020 official video game.
